It has been one crazy year for businesses everywhere, but it is finally time to get back on track and make the most out of our marketing budgets, and we are going to show you how by optimizing your marketing tech stack.
What actually is a marketing technology stack?
First, we need to unpack what a martech stack really is before we can build one.
A marketing technology stack is a grouping of technologies that marketers leverage to conduct and improve their marketing activities. The focus of martech is to make difficult processes easier and to measure the impact of marketing activities and drive more efficient spending.
Marketing technologies are used to streamline internal collaboration, analyze the performance of marketing campaigns, and conduct personalized and efficient communication with customers.
With so many different marketing tools available to choose from, it can all get a bit confusing; but with any marketing process, you must start with the strategy.
Defining Your Marketing Strategy
A marketing strategy is your blueprint for achieving your business goals. Once you have designed one, you can identify which marketing initiatives align most effectively with your business goals, and begin to implement your designs.
Ultimately, martech is about deciding on the technology and tools that will help you execute your marketing strategy, which means you have to first create a strategy that suits your business and your product.
Narrowing Down the Choices [Creating Your Marketing Tech Stack]
Unfortunately, it is not as simple as us giving you a template marketing stack, every business has different needs, different strategies, different products and different customers.
The type of business you have impacts the technologies that will be important to you and how you will incorporate them into your marketing strategy.
The majority of businesses have alternate channel structures and ways of appealing to current and potential customers, meaning the tools each business use will vary.
However, we can help you narrow down the list of options, by showing you ways to entice, engage and maintain your customers using a marketing tech stack.
The Inclusion of Robotic Marketer
Choosing the technology to help you achieve your business goals is the simple part; it is creating a strategy that is the hard part.
Not anymore, the future is here, and it does not disappoint.
Introducing Robotic Marketer, the world’s first marketing strategy software that is based on artificial intelligence (AI). This technology utilizes machine learning and big data, transforming information on your company, business goals and marketing plan into an actionable and detailed marketing strategy.
Created by Robotic Marketer and Marketing Eye consulting agency founder, Mellissah Smith, this incredible tool is utilized by marketing consultants all over the world to produce marketing strategies faster and smarter, with a greater capacity to be more successful as technology improves and has reduced human reliance.
With Robotic Marketer, not only will you be able to define and create your marketing strategy with ease, this innovative, first-of-its-kind tool can be used in correlation with other tools and technology to improve your marketing activities greatly, and make it much easier to achieve business goals.
Enticing Customers
One of the biggest challenges in marketing no matter who your customers are is generating leads and traffic for your business, which is why we recommend analyzing the following tools to see which will enable you to achieve your marketing strategy in the most efficient manner possible.
Google Ads
Probably one of the most commonly used platforms, Google Ads works as a tool where advertisers can bid to display different advertisements, service offerings and videos to web users, acting as a way to utilize tactics such as remarketing and search engine optimization.
With this technology, you will have no trouble advertising your brand effectively, as the tech enables you to target customers with a direct interest in your product.
Hootsuite
Social media management is a must in today’s technology dominant world, and there are multiple tools to choose from such as Sprout Social and Buffer that can offer similar results.
However, Hootsuite allows you to manage all your social media platforms and channels in one spot.
Here you can manage all your insights across your social channels, ensure you schedule and publish content to the right channels at the right time, and have multiple marketers or consultants working on the account at the same time.
With so much information generated for you daily, social media management tools such as this are a necessity for your marketing technology stack, as you will be able to easily optimize your social media strategy and reach your audience in the most efficient manner possible.
Ahrefs
To really attract the right customers, you need the right SEO tools to ensure you are on the right track.
Ahrefs can easily help your business grow your search traffic and identify the keywords and topics your business should try to rank highest for.
Their formula that is used across their multitude of SEO tools will enable your company to promote the right search keys, build links to them and rank them as high as possible.
Microsoft Teams
A technique we have seen become more commonly used this year in light of the worldwide pandemic is online webinars that can be used to push prospective customers to your website.
Whilst there are other applications that have become common use this year such as Zoom, Microsoft Teams can enable you to host webinars and conferences without putting a cap on the number of participants or a time limit.
Engaging Customers
Enticing customers can often at times be the most expensive step for marketers throughout the entire marketing process, meaning not enough time is often devoted to what we can actually offer customers once they have gotten to our website.
Engaging customers is not as hard as it used to be, as there are a number of tools you can adopt for your marketing stack that will keep consumers interested in your brand and products.
