Having a web presence is essential, but being online does not mean that your company will be successful on the internet. When embarking on the world of digital marketing, it is common to believe that it is necessary to be present on all social networks and open several communication channels on the web, but this is not quite the case. You need to understand which channels are most likely to bring you results.
A good digital presence is made up of several elements, such as strategic planning, target audience research and results measurement, for example. Identifying where your gap is and what your company's objective is on the web are the initial steps to defining a strategy. But what does your company need?
Whether it’s increasing sales, winning new customers or strengthening your brand, by defining your company’s objective, you can now map out the marketing strategies that will bring the most results. If you don’t know where to start, you’ve come to the right place!
In today's article, we list 5 marketing strategies that can lead your company to success on the internet!
1 – Content Marketing
Competition never stops and neither does your company. There are always new opportunities to win over new customers. Nowadays, with the internet, consumers have increasingly easier access to information and, among the many options that the web provides, content production can be your differentiator.
The basis of content marketing is to identify the pain points of your target audience and present solutions through the creation of relevant content. The topics can be approached in different ways and can be published in formats such as texts, videos, podcasts, infographics and/or e-books.
Investing in this strategy results in a relationship of trust with your customer, attracts new leads, increases engagement and brings authority to the brand in the market niche.
Marketing strategies: how to work with content marketing?
2 – Email marketing
It may not seem like it, but email is a tool that is still widely used chief vp marketing officer email lists by the public, which means that your potential customer may be in this space. Being one of the first digital marketing strategies to gain prominence, email marketing has a low investment value and high reach.
If you need to generate traffic, gain new leads or promote products, this could be the ideal strategy for you. Email marketing can have different campaign formats, has a direct approach, mass reach and allows for accurate measurement of results.
3 – SEO
Producing good content, pages with beautiful layouts and building a cool website are not factors that help generate traffic and increase the visibility of your company, unless they are optimized. SEO techniques make your website relevant in search engines, such as Google .
By using keywords, HTML tags, links from other pages that direct to your website, strategic content and optimized website/pages, your company has a better chance of achieving a good position on Google in organic searches. In the medium and long term, SEO brings authority to your brand, increases traffic and attracts new customers.
4 – Sponsored links
Marketing Strategies: How to Boost Your Business with Sponsored Links?
In addition to SEO, investing in online advertising is another way to make your website appear in Google search results. To do this, tools such as Google Adwords, Facebook and Instagram Ads , for example, help you with sponsored links in search engines and on social networks.
When it comes to generating quick results, ads can be the best option for your business. With high targeting and high reach, links appear quickly in search results as soon as you create your ad.
Among marketing strategies, sponsored links can serve as a complement to the SEO strategy, bringing returns even with low investment and helping to strengthen your company.
5 – Social networks
Social networks are increasingly part of people's routines and included in companies' marketing strategies.
With millions of daily hits, the media allows products and services to be advertised, and content can be published in different formats, increasing the chances of gaining the public's attention.
It is the ideal open channel to build a relationship with your customer, provide new information and is also another way of providing customer service, clarifying doubts and complaints.
