There are many more functions. We have considered only those that are used most often in work. Creating Ads with Ads Manager The work begins as soon as the advertising account is ready and the company's business page is added. Now we need to create an advertising campaign on Facebook. In the advertising account, we find the "Create" button and click it. We will launch effective advertising on Facebook for your website Website address This is what our advertising account looks like: Creating Facebook Ads with Ads Manager Next, we perform the following steps sequentially. Selecting Campaign Goals They should match the global objectives of your business. There are several groups of advertising campaign goals to choose from: recognition - you need to distribute the product among a large number of people and attract attention to the brand; leads - you need to get a specific action from the user: going to a website, watching a video, etc.
; Conversion - you need to get sales. Selecting india mobile number database free Campaign Goals Each group has sub-options to help narrow down your choices. Go through the settings and try out different types of goals to get a better understanding. For example, let's set the goal "Traffic". You will see a section like in the screenshot: For example, let's set the goal - Traffic Name your ad campaign and click the blue button "Set up an ad account". Here you will need to set the country, currency, time zone and click "Continue". Important : Specify the currency in which you plan to pay for Facebook advertising . After launch, it will be displayed to users and cannot be changed.
Selecting where users will be redirected after clicking on an ad There are 3 places available to redirect visitors: website; mobile application; messenger. Selecting where users will be redirected after clicking on an ad Everything is very simple. Choose the appropriate option and proceed to the next step. Selecting the target audience At this stage, targeting starts. We set the parameters of specific people to whom the offers will be shown. It is recommended to set up the audience according to the description that was made at the preparatory stage. Then you can create customized and similar audiences according to Facebook recommendations. Therefore, for now we will skip point 1 and start with 2: In the Places box, select all or just locals, recent visitors, or travelers.
