Together we can say that these 4 players represent App Store Optimization Differences Between Different Stores
and put togethe more than 90% of the apps on the market. Obviously – based on the goals and resources of the developer – the applications can be distributed on all 4 stores, with the appropriate language changes.
While an ASO keyword strategy is essential for all app stores, there germany phone number library are some differences in how each uses keywords due to different approaches and indexing algorithms used.
In this section, we will compare the two most popular app stores, the Google Play Store and the Apple App Store.
How to position yourself on Google Play Store
The Google Play positioning process works in a similar way to that of Google's SERP, a concept that brings the discussion very close to classic SEO .
This means that the algorithm considers all the textual elements for the positioning of the app for the different keywords.
It is therefore essential to repeat the most significant keywords within the various texts so as to help the algorithm understand the correct association between apps and search words.
Google Play Ranking Factors:
Title
Short description
Long description
Whether or not in-app purchases are offered
Ratings and reviews
Latest updates
Downloads and engagement
How to Rank on Apple's App Store
The Apple App Store, however, works differently.
The description does not in fact influence the positioning: it is replaced by a specific field where you can indicate for which keywords you want to appear in searches and therefore associate the application.
It was then seen that in addition to the keywords that we indicate, the Apple Store algorithm also considers the keywords indicated by the direct competitors of our app.
Apple App Store Ranking Factors:
