In addition to their direct competition with other agencies, they must also contend with online booking portals, airline websites, and any other website that may serve as a substitute for the services offered by travel agencies.
This is why it is important for agencies to find different ideas that allow them to diversify the way they attract and consolidate their clients through tourism marketing.
Inbound Marketing
The digital age has brought about great changes in agencies dedicated to tourism, so they have had to hastily get involved in the use of digital marketing techniques to carry out their daily tasks and thus involve their clients in a community that they guarantee will have the best experience of their lives.
Successfully implementing an inbound marketing strategy for tourism requires teamwork and a lot of effort, as well as a good focus and a great commitment to users. This process will guide them throughout the development until they complete the purchase, and will even continue if that client becomes an ambassador for our business.
One of the basic principles of this technique is to remember that customers are not always ready for you to sell them your product or service ; they need to be guided and educated so that they are able to make the decision to buy on their own.
This is achieved by offering them valuable content through inbound marketing , which allows the user to have access to a large amount of information that prepares them to make the purchase of their trip, which local marketing email list could be for business or, better yet, for pleasure, to that exotic country they always wanted to visit.
The power of videos is real, evident, and their use is increasing. Videos represent a more effective strategy than images and links to drive greater engagement in posts, as well as establishing a greater emotional connection with your audience, so much so that it is estimated that in 2020 videos will represent 80% of total traffic.
Videos are usually made on Facebook or Instagram, and they are a great way to communicate with customers and build customer loyalty.
For tourism companies, video marketing is a perfect strategy, full of many opportunities to directly and specifically convey the serenity of a relaxing trip or all the excitement and adrenaline that an adventure trip can represent.
Below we will mention the types of videos that can be used to reinforce the digital strategy and increase online bookings:
Video experience
In this type of video you can show your clients experiences at one of your key destinations. You should not only show the place, but also emphasize the idea that traveling with you is the best decision . You can record yourself making the trip or hire a prescriber who recommends you while showing their experience traveling with you.
