Last Tuesday, May 24, the annual Google Marketing Live event took place , one of the most important online conferences for digital advertising. Through its different presentations, the latest developments that Google makes available to marketing specialists to reach their audience and achieve their objectives were revealed.
This year is full of surprises: short videos, improvements in Performance Max and even 3D modeling. Let's review the new features that you need to know about. Some are only implemented in the US market, but it's just a matter of time before they are available for the rest of the markets.
Performance Max, new improvements for automation
Automated advertising campaigns continue to bring new bulk sms ukraine features. Since the launch of Performance Max in November 2021, Google has been improving the tool with different updates . The Google Marketing Live event has been the place chosen to present the new changes focused on advances for these campaigns, specifically, six major improvements have been presented:
Tools for experimentation, such as A/B testing to visualize incremental conversions thanks to Performance Max.
Increased support and compatibility with Search Ads 360 campaign management and the Google Ads mobile app.
Better management of in-store sales objectives to optimise physical sales, in addition to visits to the establishment and actions on premises.
Improvements to the impact of pop-up campaigns that are active for a set period of time. This will help meet company goals for seasonal events.
New insights and insights to understand what's driving performance , including attribution, audience, and auction perspectives.
Optimization score and recommendations to learn how to improve your campaign.
New statistics reports to optimize more judiciously
Google has information on the behaviour of millions of users and the searches they carry out, which is why it can offer data on trends and demands within the main sectors with the highest precision.
