A snack bag for people who still have a long journey ahead of them?
A reflection wall at the outcome?
Action!
After you have looked extensively at the customer journey, it is time for action! Look carefully at what is and is not possible within the budgets and of course logistical possibilities at the location for example. Make a 'must' & 'nice to have' list and prioritize the different elements. Make someone ultimately responsible for each element and regularly check whether all elements are feasible.
Measuring is knowing, so try to collect as much data as possible from the various elements. That will help a next event a lot with the start-up. Not only by sending out a general NPS, but also by looking at whether you can set up things like beacons . You can also analyze Facebook pixels and Google Analytics, use ' clever flooring ' and of course use a good event app.
Finally, it is certainly worth paying attention to both a possible peak moment and the end of the event. Nobel Prize winner Daniel Kahneman described in his ' peak-end rule' research that a memory of something is formed by a combination of a peak moment and the end.
Your next event: what mistakes can you avoid?
When developing the customer journey, I greece telegram data regularly see the same mistakes recurring. Often a customer journey is developed by one person or a small part of the organizing team, without involving everyone. This not only causes conflicts between interests, but also the lack of 'ownership' and often also very useful input about things that can or cannot be done.
It is often forgotten to involve potential visitors themselves in the process. As an organizer, you are often in a filter bubble of your event and I often notice that the expectations and wishes of a visitor are often completely different. It is important to listen well to potential visitors and also let them give input in putting together the whole.
Don't do it too quickly
Finally, I see that a customer journey is quickly 'done on the side', without properly determining why this journey is actually being mapped and what problems you actually want to solve with it. Also, people forget to use available data, which can provide incredibly interesting insights into the experience and wishes of the visitor.
Is there a blueprint for the ultimate customer journey of an event? No, but by taking it seriously, you will be far ahead of many events, which mainly focus on the 'musts' and wonder why visitors do not return.
