amazon campaign types
Automated campaigns are pretty much what they sound like. Amazon’s algorithm bc data america will find a set of relevant keywords or products for you to target. Essentially, you’re handing the reins over to Amazon. Automated campaigns can really eat up your budget if left unmonitored, but they’re great for getting the keyword data you need.
Meanwhile, Products advertising campaign. You are the one who places a set of target keywords or product targets, and you also decide the corresponding bids for each. Make sure to target a similar set of products and volumes in the same ad group. For keywords with different keyword match types (phrase match, broad match, and exact match keywords), create separate ad groups. Most sellers prefer manual targeting because it gives you the most control over your Amazon PPC campaign budget .
Sponsored brands
Sponsored Brands ads, sometimes called headline search ads, are ads that are displayed as a banner at the top of the SERP. To go back to our search query for “gym bottles,” the grey bottle at the top is a sponsored brand ad for Embrava gym bottles.
sponsored brands
These ads are typically the focal point of the store and sometimes also appear vertically along the side of a page, although a "headline" banner is much more common.
Stores can add a maximum of 3 product images in a Sponsored Brand ad, so typically brands display 3 variations of a popular product instead of 3 different products they sell. When you click on a Sponsored Brand ad, you are redirected to product detail pages, custom landing pages, or the brand storefront.
Ad placements
There are three areas of the results page where sponsored brands can appear. The first one we already mentioned is the header at the top of a SERP. Another is a vertical ad right in the sidebar where shoppers can add filters to their search queries. If you look closely, you can see the little “Sponsored” label right at the bottom.
