The new standard: a good user experience
It is no secret that healthcare is increasingly overloaded. The RIVM predicts that healthcare expenditure will double to 174 billion euros in 2040. Of course, because we are simply getting older. And the medical technology that makes increasingly complex care possible – comes with a price tag.
We are buying more care, and that care is becoming more expensive. At the same time, we as consumers are becoming more critical and expect more. We expect a warm welcome in our Airbnb home, order a handyman with a few swipes and assume that our groceries will be delivered to the kitchen. Welcome to the experience economy in which service and attention are the new standard.
Logo airbnb
These expectations have now also spread to healthcare. We want to be in control and make our own choices. We expect insight into our care process and simple steps.
6 innovation opportunities for healthcare organizations
With these high expectations and challenges ahead, digital solutions and UX offer enormous opportunities for healthcare organizations. But where do you start? I will discuss 6 innovation opportunities that, in my opinion, are there for the taking.
1. From information to understanding: digitalization of medical information and advice
2. Conversational interfaces: an online personal guide
3. A My environment that is really for me
4. Help patients make choices
5. Implement an open data strategy
1. From information to understanding: digitalization of medical information and advice
A lot of medical information is available online these days. More and more healthcare organizations have made the transition from paper-based information to digital content. However, we still see iran telegram data many opportunities in this digitalization of medical information.
Patient leafletsOften the information in the brochure is copied almost 1 on 1. Result: endless pages of text about research, treatment processes and care pathways. Neatly provided with headings by the web editors, but it remains dry stuff. And that while there are no less than 2.5 million people who have great difficulty with reading and writing in the Netherlands.
But it can be even worse: a section of folders as PDF files on the site or in the app. This can already be a challenge for the 'normal' patient, let alone for the digital illiterate or visually impaired.
As many as 2.5 million Dutch people have difficulty reading and writing.
We need to go back to the moment when most patients first receive information about their illness or treatment: the 1-on-1 conversation with the healthcare professional. During such a conversation, information is conveyed effectively. The doctor, nurse or therapist can adjust the complexity of the information to the level of the patient. He or she can use visual aids and ask control questions.
But with the overload of the healthcare professional, the big question is: can this 1-on-1 information be digitalized? A good example of this is Thuisarts .
Home doctor.
