First of all, a reflection phase is essential. Indeed, to better understand your project, a definition of your commercial and communication objectives is necessary in order to properly define your overall strategy. An analysis of your positioning of your target must also be undertaken in a meticulous manner.
Seconda zoning phase is to be carried out. This allows you to cell phone number list prioritize your information and differentiate priority data from less priority data. As for zoning, the current trend is towards airy block systems with little content. It must be kept in mind that this phase must adapt to the times, so it must be dynamic and continually thought out with a view to being able to evolve later.
Finally, the last phaseis that of graphics, it is a determining phase because it is this aspect which dresses the structure of a site and which gives it an attractive and unique side. The implementation of a web design goes through the decline of the graphic charter associated with a graphic universe defined beforehand according to the chosen positioning. This phase will in particular make it possible to determine the choice of colors, the style of icons and buttons, typography as well as illustrations.
The power of images on a site
Today, we are faced with increasingly visual communication. The era of old sites using text elements in abundance to the detriment of visuals is over. Today, images dominate modern web designs. The presence of unique photos reinforces the original aspect of a website. And gives it a certain authenticity. Society is immersed in a mental and collective unconscious, linked in particular to our cultural and historical references. Images are excellent vectors for communicating our common imagination. It is from this unconscious that we draw our imagination. We constantly refer to it. This is why, inserting images illustrating a specific point into a website will allow visitors to associate a reference with these visuals and identify with them.
As you will have understood, integrating images and videos into your website is essential to develop your visibility, capture attention, convey emotions and emphasize social sharing. We seek to immerse a user in a universe. In the case of creating a culinary site for example, the main goal is to arouse their appetite and reassure them about the quality of the products. Let's also take the example of sites dedicated to weddings, their goal is to make them dream while inviting them to project themselves into their project. According to a study by “It's all about the images Infographic”, illustrated pages or articles are 94% more likely to be read.
This is why, whatever your product or your company, do not underestimate the impact of photos and illustrations on your website. Even consider going through a photography professional to guarantee the quality of it, because poor quality photos on your site will do you a disservice. In the same spirit, do not hesitate to create an image bank specific to your company. This will optimize the homogeneity of your brand image through all the variations of these images on different media.
Too many sites still ignore illustrations, under the pretext that it looks less serious. It's a shame, because they cut themselves off from a formidable force of attraction.
