Note: For those who are curious, here is the Wikipedia definition of “meme”: “A meme is a unit of cultural transmission proposed by Richard Dawkins. According to Dawkins, as generations change, cultural and social content is transmitted to the next generation by memes. This is just like biological content is transmitted by DNA. However, memes are not concrete codes of information that can be seen under a microscope like DNA, but rather are abstract. In this respect, they can be called sociological genes.”
But the key statistic that stands out ivory coast phone number library is this: The average user sends 3x more DMs than comments.
This suggests that Facebook is working to integrate various messaging tools into the app, and adding more ways for users to connect privately via Instagram rather than just posting to their main feed.
Because the initial excitement of being able to share publicly on social media has been overtaken by a divide in judgment that has slowly pushed people into more and more closed spaces to avoid triggering arguments and disagreements about what you share online. This has made texting a much bigger tool for connection, and while people still post regularly and stories have made a big splash in their own right, texting has emerged as a key connector over the last two years.
These statistics from Instagram underscore the growth once again, and while private messaging isn’t the ideal tool for marketing at scale, it’s worth considering such uses in your strategic planning.
It’s interesting to think about how Instagram has evolved over the last decade, and how social media use in general has changed the way we interact. And while these new additions provide an opportunity to join in the celebrations, the milestone also creates a need for mental exercise to consider where social media is heading more generally, and where we might be in the next decade.
Instagram has always prioritized on-platform, in-app shopping features.
Over the next few weeks, all eligible US businesses and creators with a store will have access to Instagram’s new in-app checkout page. US only for now.
