Latin America, also known as the LATAM region, is one of the fastest growing mobile regions today. With rising adoption rates , the ever-increasing popularity of neobanks , and the incredible demand for mobile commerce , it has cemented its position as an essential market for mobile developers and advertisers, both local and international.
To celebrate the release of our new edition of Mobile App Trends Report Highlights, we decided to publish a review of the exciting LATAM space. The Highlights series is ireland business fax list designed to provide marketers with quick, essential, and actionable insights into the data, including the most important comparisons and trends you need to scale your user acquisition efforts and drive app growth.
Discover LATAM's best-performing markets:
Brazil has the highest adoption rate of the App Tracking Transparency (ATT) framework in the LATAM region, at 41%.
The biggest increase in gaming app installs so far this year has been in Chile, where the figure reached 35% more than in the previous period. The biggest increase in gaming sessions was in Argentina, with a jump of 10%.
Session duration on fintech apps has increased year-over-year since 2021 across all LATAM markets.
Mexico has the fastest growth in terms of installation and session volume so far in 2023.
For more useful data, download and read the highlights edition of the Mobile app trends LATAM report .