In recent years, the online channel has become a way of generating new points of contact between companies and customers. People have been changing their habits and now spend more time online, either in front of the computer screen or on their mobile devices, which have brought the Internet to any place thanks to mobile broadband connections. This means that SMEs have new opportunities to satisfy their customers and invite them to repeat the purchase experience. What strategies can SMEs finance and banking email list deploy to improve customer loyalty and attachment through the Internet ? In this post, we are going to look at five, based on the lean management model.
The fundamental pillars of lean management
It is worth refreshing our memory to remember that lean management is based on three fundamental pillars, which are the following:
Providing value to the customer: solving their problem completely through a product or service, at the lowest possible cost and giving them exactly what they need, where and when they demand it.
Eliminate waste: waste refers to all those activities in processes that do not add value to the customer and do add cost. This means that all the tasks that are carried out and are not appreciated by the customer are unnecessary.
Develop flexible processes: with the aim of adapting to demand as quickly as possible and understanding it in the broad sense, both in the area of product (design) and media (scalable systems).
How can lean management help to build customer loyalty? And do so via the Internet? The answer is very simple, if you think about how the business can be improved from the customer's point of view, based on any of the three pillars of lean management. Here are some examples.
