If you've made it this far in this article, I'm sure you want to understand what these keywords are, right?
When we begin to study what SEO ( search engine optimization ) is, one of the most talked about points is about keywords, their choice and the real importance of these terms that dictate the optimizations.
Without further ado, you will now learn – once and for all what that means. Let’s go!
What are keywords?
Keywords are the main tool of a research. They are terms kazakhstan email list 235128 contact leads made up of one or more words. They are the way in which a user writes his questions in search engines in order to obtain answers and solve his problems.
Even though the term itself is self-explanatory, it doesn't cost anything to explain in detail what they are and what they mean. In the end, that was the question that brought you here!
Basically, keywords are the main search tools.
Think of all searches as originating from a word used to present this problem to the search engine. Keywords can be defined as the terms used by users to obtain answers and solve their problems.
If you are a marketing professional , keywords are the terms we use to provide direction when creating our pages, blog posts and sites.
That is, by defining a keyword for a certain page, you will be sending a message to Google, for example, that your content is about the subject of that specific term.
If all goes well and you make the right choice, your content will be displayed to exactly the person who searched for that keyword.
In practice, this is how it works:
what is keyword
Keywords are used by users (as you can see the word in the Google search box) and are also used by sites that want to be entered that have the “answers” to that search.
Why are keywords so important for your business?
It is no coincidence that these are keywords. When they fit perfectly, they are the ones that open the doors to your content to the world of the Internet. The truth is that a company that wants to survive the digital transformation cannot fail to look at them in detail.
For your business, it means the difference between being found, read, shared and liked or simply not being entered due to lack of knowledge or complete ignorance.
And that is exactly why keywords are tools that help (a lot!) in content marketing .
