Why?
Because product/ service pages are what 86% of potential Phone Number Database customers want to see after landing on your homepage. Additionally, 47% of users check it out before looking at any other section of the site.
A bar graph showing information people want to see available on a vendor website home page with a "products and services" page being of the highest demand.
Source
So, if people go on to your services page and have a poor experience, you’re unlikely to ever hear from them again.
In this article, you’ll learn everything you need to know about the elements that make up a high-converting and effective services page.
Let’s dive right into it.
Read more: How to build a website from scratch
Here are the six strategies you need to create a high-converting services landing page:
1. Draw inspiration from great services page examples
Why is this important?
Your top competitors must be doing something right at the level they’re at. Instead of always racking your mind for what your website should look like, mine their service pages for inspiration.
If you’re just starting out, they’re probably running tests you’re not running and have data you don’t have yet. So, learn as much as possible from them.
You may ask: “If my services page is a shadow of my competitor’s service page, why would prospects buy from me?”
Good question. But we’re not advising you to copy your competition word for word, design for design. Instead, you should analyze and draw inspiration from their page carefully.
For example, if you’ve noticed that they’re using a video on every page, it’s probably an indication that video increases conversions for them – especially if you find that video is something about 50% – 80% of your top competitors use on their services page.
And it’s not just videos. If you see them using certain types of elements, layouts, CTAs, or anything specific (but not specific for their business) on their landing pages, you should probably be using it too.
Great services pages examples:
Sii
Example of a services landing page (Sii).
Why it works:
Showing key strengths, each with a clear and concise description, in the first section of a services page (right after the headline and CTAs) shows true confidence. And what could be more enticing in a business than this? Highlighting your best qualities right from the start can be what differentiates you from competitors and helps potential customers make a decision.
