Facebook officially defines “reach” as “the number of people who saw your ads at least once.” It breaks reach into three categories: organic, paid, and viral.
Organic: This represents the number japan phone number library of unique people who saw your content in their News Feed for free.
Paid: This is the number of unique people who saw your paid content, such as a Facebook ad.
Viral: This is the number of unique people who saw your post or page that you mentioned in a story a friend posted. These stories include actions like liking, sharing, or commenting.
There are several factors that affect your Facebook reach. Depending on the type of reach you want to grow, you can follow different strategies.
Reach on Facebook is different from impressions, which Facebook defines as “the number of times your ads appear on screen.” A unique user may see a post in their feed three times during the campaign period. This counts as three impressions. Neither “reach” nor “impressions” indicate that someone actually clicked on or even saw your ad.
Just like reach, Facebook impressions are divided into three categories that can be viewed in the Facebook pages report:
Organic: The number of times your content is viewed in News Feed or on your page for free.
Paid: The number of views of your paid content, such as a Facebook Ad.
Viral: The number of times content associated with your Page was viewed in a story posted by a friend. These stories included a like, share, or comment.
Recall our first example we discussed. If each of your 5 Facebook fans saw your post twice, the result would be 10 impressions (the number viewed multiplied by the number of unique people who saw it) and five reaches (unique people who saw it).
