New eBook: Impact of the pandemic on the Health Sector

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Throughout these months of fighting against Covid-19, many sectors have had to reinvent themselves in order to reach their customers and offer a service adapted to the new situation. This is the case of the social-health sector, a sector accustomed to the physical presence of clients in the facilities that has had to incorporate technology and online tools to be able to continue offering a quality service.

Although some companies in the health sector already had digital bulk sms brazil tools such as apps or online consultations in place, many others have seen the pandemic as an opportunity to accelerate digitalisation and invest in online marketing actions. This change of model is not something that is being considered to cover a current situation; we are seeing that it is the way forward from now on. Although patients tend to prioritise face-to-face medical consultations, they also appreciate the convenience that technology offers when consultations are only informative, to book an appointment or to have medical reports just a click away.



We have developed a specific ebook for the private investment social-health sector, focusing on 4 verticals: hospital groups, health insurance, dental and optical insurance and clinics. In the ebook, we analyse information on how search trends have evolved during the pandemic compared to previous times and draw conclusions for the future of these verticals in the online channel.