New methodologies and tools for developing new projects are increasingly emerging. Some are not so new but they re-emerge according to the needs of the moment. One of them is Design Thinking.
Find out how it can help you solve your buyer persona's problems in this article!
What is Design Thinking?
Design Thinking is a way of thinking that originated in the world of kenya email list 1.3 million contact leads design, with the aim of solving the problems of a group of people, either through the conception of a product or a service, the development of a process, the creation of a strategy, etc.
This thinking methodology can be used in the most varied sectors and is applicable to any area . We could say that it is a mix of creative thinking with corporate thinking that is reflected in innovation.
What are the stages of Design Thinking?
The Design Thinking process can be developed in 5 essential steps:
1. Empathize
The satisfaction of needs is the main objective of this methodology. Therefore, it is necessary to put yourself in the place of the person whose problem we are trying to solve in order to find a solution.
The focus of Design Thinking is on people and their problems, which is why we must obtain as much information as possible about this group and its needs. Only in this way can we be successful in applying this method.
A great way to really understand your users is through surveys. If this is possible, do not hesitate to do them, this way you can dive into their habits and thus better understand their experiences. At this stage it is important to consider not only the data but also the emotions of the users.
2. Define
Once we know the group of people for whom we are going to solve the problem, we must define it. Clearly identifying which problem (s) we are trying to solve is essential at this stage.
At this point it is also important to think about possible solutions to this problem, not only considering your experience, but trying to think like the owner of the problem using all the information you obtained in the previous step.
Let your imagination fly, this is the time to think of the most varied ideas. Explore unexpected areas , this way you can have some innovative ideas.
It is important that all team members have a voice at this stage, so that the diversity of ideas will be greater.
