The following screenshot shows the results for April 30 displayed on May 31. The "Quality Score" column shows the quality scores as of May 31, while the "Quality Score (History)" column shows the quality scores as of April 30. You can see that the quality scores are fluctuating for multiple keywords.
In the keyword display section, select "(History)" for each metric.
4. Display "Estimated number of clicks" when changing bids
When using manual bidding, it can be difficult to predict how much qatar email database free the number of clicks and costs will change when you change your bid. By displaying "Estimated number of clicks when changing bids" and "Estimated costs when changing bids," it becomes easier to make predictions .
Select the item you want to display from the "Bid Simulation" column of the keyword display items.
Three convenient "category display settings" for the admin screen
1. Display the performance of each "match type" of the search terms that came in
When reviewing keywords, you may wonder whether you should change the "match type," but you can display the results by "match type ." If you can understand the results by "match type," you will be able to make decisions such as the following:
From the Keyword Classification, select "Search Term Match Type".
2. Display the "performance by placement" of your ad
When there is a change in CTR or CPC, it can be difficult to determine whether the reason is that the asset was changed or that the placement changed due to a change in bid. In this case, you can check by displaying the results by placement .
For example, if a campaign shows a drop in CTR, .
The percentage of ads that are listed at the top of Google search results has decreased.
When comparing only "Google Search: Top" CTR has not decreased
Once we know this, we can determine that the reason for the decrease in CTR is "a decrease in the proportion of top-of-the-line ads."
