This time, we will focus on the preparation stage

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ritu801
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Joined: Wed Dec 18, 2024 4:37 am

This time, we will focus on the preparation stage

Post by ritu801 »

First, there are a few things you need to do before you can get your in-house operations up and running.

Specifically, there are four phases: preparation, design, launch, and improvement, as shown in the diagram below, and different things need to be done in each phase.




For other in-house related articles, please see below.


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Cost reduction ideas for in-house operations
First, I will talk about in-house systems and cost reduction. When considering in-house operations, the goal is often to "reduce advertising fees." In this article, I will introduce the...

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Tips for building a team for in-house advertising operations
IntroductionThis article explains the team composition that you should keep in mind when implementing in-house advertising operations. We will explain the in-house structure, personnel and roles, and answer frequently asked questions about in-house operations.

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Before moving your ad operations in-house! Things to do and things to be careful of when transferring accounts
In order to bring your ad operations in-house, we will introduce what you should do before and after transferring your ad accounts. We will explain how to transfer each account, including Google Ads and Yahoo! Ads, as well as points to note when transferring accounts.
>>Which is better for advertising management: in-house or outsourced? Download useful materials

Table of Contents [ Hide ]

What to do in the preparation phase
Examples of classroom and training sessions qatar mobile number details during the preparation period
Examples of classroom lectures
Training Examples
Customer testimonials
A major used car sales company
Transportation House Agency
Communication house agency
summary
What to do in the preparation phase
The preparation period is the phase in which members involved in in-house operations learn the basics of programmatic advertising and actual advertising operations .

The purpose is

Learn the basics of programmatic advertising
Deepen your understanding of the business through advertising operations (submission work)
It will be.


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If the members in charge of in-house operations have experience in ad management in the past (those with both knowledge and experience), there may be little need for them to acquire knowledge or understand the work. However, if the members are new to programmatic advertising (those with neither knowledge nor experience) or have basic knowledge but no experience in actual ad management work, they will need to thoroughly acquire knowledge and deepen their understanding of the work during the preparation period.

There are various ways to acquire knowledge and deepen practical understanding, but our company offers classroom lessons and training courses. We will introduce some of the contents of these courses below.

Examples of classroom and training sessions during the preparation period
The following four points are the distinctive features of our classroom learning and training.

The content is similar to our company's new employee training, and is highly specialized. The training is conducted by a consultant with long experience in the industry who gives lectures and feedback directly to the trainees, so unlike one-way training where you just watch a video, it is easy to deepen your understanding of advertising operations .

Features detail
1 You can take the same training as advertising agencies • You can take the same training as our new recruits.
• You can learn a wide range of topics from the basics of programmatic advertising to ad delivery settings.
2 Experienced consultants • Guidance by consultants with 5-15 years of experience in the industry
3 Doing the work • From account design to reflecting on the management screen,
 ex: creating campaigns, writing ad copy, selecting keywords, etc.
4 Direct Feedback • Consultants provide direct feedback on students' work
The training period varies depending on the client, but it is generally 1 to 1.5 months.

Examples of classroom lectures
We provide a wide range of training, from the basics of programmatic advertising to the mechanisms and best practices of Google and Facebook advertising.
For example, we provide training on creating ad simulations, how to verify text ads, how to operate Twitter ads, etc. If you would like to learn something that is not listed in the curriculum above, please feel free to contact us.

Customer testimonials
Below are some comments from customers who have attended our lectures and training courses.
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