However, the difficulty of "ad creative" is often an issue with Instagram ads. This is because Instagram ads frequently update their media specifications and trends, so it is necessary to constantly keep up with the latest information when creating ad creatives, and it is also necessary to understand the characteristics of each ad placement. Furthermore, even if you look at the best practices in Meta's Business Help Center, it is difficult to use them as a reference for creation.
So, this time we have compiled some tips for creative production that take into account the latest updates and trends in Instagram advertising media specifications (as of June 2023).
Facebook / Instagram Media Guide Second half of 2022 (July – December edition) Version 1
What is Instagram Ad Creative?
On Instagram, ad placements (places where ads are delivered) are fixed.
By the way, from the trend word "shining brightly," which is said to have spread from Instagram, we can see that many users tend to view photos and videos that are "vivid and beautiful" or "look good." Due to these characteristics, tangible products are considered to be a good fit for Instagram.
There are also several other creative formats.
image
movie
Carousel
collection
Instant Experience
It is necessary to give comprehensive consideration qatar mobile numbers database to where and what kind of creative content to deliver in order to convey your products and services in a most attractive way.
Instagram creative tips for different posting areas
feed
The feed is where users can see the latest posts from accounts they follow in one place. Because it is a place that users often visit and also a place where they browse without a specific purpose , it is necessary to think about creative that takes into account "maintaining the brand image," "emphasizing the concept and message," and "creating creative images."
Features of the feed page
① The account icon and account name are displayed.
②CTA (conversion button) is displayed
③The ad text is displayed
By keeping the above characteristics in mind and devising ways to convey the appeal of your product/service within a limited size, you can deliver more information accurately.
For example, if it is difficult to include a conversion button in a still image due to the main material or main copy, you can encourage action by designing the CTA (CV button) (②) to be clicked.
By adding supplementary copy and product/service descriptions in ③ and listing only the user benefits on the still image, you will be able to deliver more messages to users within the limited space.
Stories
Stories is an immersive, full-screen creative format that 's perfect for sharing real, visual moments . Posted photos and videos will be deleted after 24 hours unless you save them.
People spend less time consuming your Stories content, so you need to find ways to grab their attention .
Example: The full-screen display succinctly explains the product details and provides a concrete example of how to use it.
According to Meta Business Help Support Creative Best Practices for Stories , the following is stated:
Highlight important information with text overlays
By keeping in mind the elements of the best practices listed above and using videos and still images to tell a story about the appeal of your product/service, which cannot be fully expressed in a feed, you can deliver more information accurately.
Since the ad copy can be displayed across the entire screen, it is easy to differentiate between the parts that make an impact and the parts that explain things . By distributing it together with the feed, you can convey the appeal of your product to users from multiple angles.
