This insane email traffic offers you a one-of-a-kind opportunity to boost your sales via cold outreach.
To do so, you want to reach as many recipients as possible. Ideally, this should be quick and easy without costing you too much time and effort.
Email blast is one of the most potent email sending techniques for achieving this, but it either doesn’t get enough attention or gets misunderstood.
Don’t worry, we are about to change that.
Today, you will find out what email blast is, how to send it, and the most effective email blasting techniques to maximize your reach with a single email.
What is an Email Blast?
An email blast (e-blast) is a single email you send to multiple recipients simultaneously.
You can send it to your entire email list, a large segment of it, or multiple email lists at once.
The goal of email blasts is to reach as many people as possible with one email message and instantly create a broad impact.
The common characteristics of an email blast include but are not limited to:
It doesn’t have to be a part of your email marketing strategy
It doesn’t have to comply with recipients’ past behavior and preferences
It doesn’t need a follow-up
Is sent to an entire email list or multiple lists at once
Mass email marketing means sending the same email to a large group of recipients simultaneously.
It’s an umbrella term referring to a popular technique for distributing communication that doesn’t require a response. Mass emails are used for announcements, promotions, offers, etc.
We will break down this umbrella term to show how e-blasting differs from other mass emails.
Email Blast VS. Email Campaign
An email blast differs from an email campaign, which is a series of algeria phone number list strategic emails sent to a targeted list of recipients over time. On the other hand, an email blast is sent out in one go.
Email Blast VS. Bulk Email
Email blasts can also be differentiated from bulk emails, which typically have deeper strategic intent. Bulk emails usually target long-term engagement and focus on relationship-building.
Email blasts, on the other hand, tend to have more immediate goals, such as announcing blitz sales, flash offers, product launches, and so on.
Just like mass email marketing, email blasts can be segmented, tailored, and personalized to execute the most powerful blast. We will get into details of how to do that in our step-by-step guide to crafting a powerful email blast.
Why Should You do an Email Blast?
Email blast is an excellent broad outreach technique useful if you are looking to:
Generate quick traffic
Announce an important message
Share product news or launches
Strengthen your subscriber base
Start a flash sale
Collect feedback
Boost your sales
What are the Benefits of Email Blasting?
Numerous benefits exist to email blasting, and they come down to the fact that it’s straightforward, efficient, and powerful.
Moreover, you don’t need a complex outreach strategy to run it. Below, we listed the main benefits of e blasting.
Eblasting is so efficient and powerful in reaching multiple people at once that it pauses some risks if crafted carelessly.
In fact, email blasting can turn from a powerful technique to counterproductive and leave you with unwanted results.
The cons of Email Blasting if crafted mindlessly:
To avoid the risks of careless email blasting, we have prepared a useful step-by-step guide for crafting a powerful email blast and maximizing its benefits.
A Step-By-Step Guide How To Do A Powerful Email Blast
Now that you know why email blast is an effective strategy to reach many people at once, it’s time for you to craft one the right way.
This is our quick and simple tutorial on how to do a successful email blast.
1. Start With Your Email List
The first thing you want to start off with is defining your target audience. If you target the wrong audience, people won’t find your emails relevant and could mark them as spam.
Check out our complete guide to defining your target audience and ensuring you target prospects that will bring you the most $$$
In an email blast scenario, the audience you’re targeting should be on your clean email list. This is important because your email list directly affects where your emails land.
By sending emails to a targeted audience in your clean email list, you will
→ increase your deliverability score
→ keep your emails away from spam
→ get more replies!
Cluttered with duplicates and invalid email addresses
High bounce and spam rates, which damage the sender reputation
Low open and reply rates due to unengaged subscribers
Generic emails that don’t cater to specific interests or needs
Risk of being flagged as spam or blacklisted by email providers
Segmented into clearly defined target personas
Regularly cleaned to remove invalid addresses and duplicates
Engaged audience that has opted in to receive emails
Personalized emails that cater to specific interests and needs
High deliverability rates with low bounce and spam rates
Adhering to CAN-SPAM Act requires marketers to obtain consent from subscribers and respect their preferences. Cleaning your email list ensures compliance with these regulations and avoids potential legal issues.
2. Segment Your Audience
Segmenting your audience personas allows you to write highly personalized emails. This way, you can solve specific pain points of your audience segments and build trust with them.
For example, if you’re sending cold emails to a B2B audience, here’s what your segments could look like:
Clients who bring the most revenue (your biggest contracts)
Clients in-between
Clients with the lowest ASPA (average revenue per account)
Use this guide to find the right audience for your outreach and build a healthy email list.
3. Pick The Right Time To Email Blast
Sending your email blast at the right time can be a game changer in how well it performs.
So, when is the best day and time to e-blast your recipients?
We conducted our own study of millions of lemlist cold outreach campaigns to determine which day of the week is best for sending emails.
We discovered that the most leads replied to the emails sent on Mondays. Moreover, it turned out that morning, between 8 and 10 AM, is the best time to send email blasts.
It’s because your message is the first thing your recipients see when they log in, and it’s less likely to get lost in the inbox.
