A surprising number of major changes took place in the last quarter of 2019. On October 25, Google announced what many believe to be the biggest algorithm update in five years. Based on many millions of searches, the search engine made changes to the core algorithm to be able to show better results for more complex searches. The thousands of algorithm changes are normally not specifically announced by Google. However, different rules apply to major changes such as the BERT update, so that companies can prepare for them.
Google released the following statement regarding the BERT update:
“These improvements are oriented around improving language understanding, particularly for more natural language/conversational queries, as BERT is able to help Search better understand the nuance and context of words in Searches and better match those queries with helpful results.
Particularly for longer, more conversational queries, or searches where prepositions like 'for' and 'to' matter a lot to the meaning, Search will be able to understand the context of the words in your query. You can search in a way that feels natural for you.”
In October, Google made Responsive Search Ads available to all advertisers. The feature allows advertisers to automatically test different combinations in their ads against each other. Headlines and descriptions are automatically swapped to find the best combination between the two. Many PPC specialists see Responsive Search Ads as an important feature, but one that is only just beginning to show its potential impact.
Google also launched the new Google Shopping , in which the 'Buy on Google' functionality is clearly pushed forward. Personal recommendations based on data are used. Also within poland telegram data Shopping, the link with local is clearly made by being able to search directly via Google Shopping for products and prices in the area.
Buy Google Shopping.
Google Local Update
In November, Google first confirmed a major Google Local update via Twitter , which some have dubbed the Bedlam Update. The update added neural matching to local searches, something Google had previously added to regular searches in 2018. The update rolled out fully globally, but it uses artificial intelligence (AI), so it will continue to change.
Amazon Advertising
Although Google dominated the news in the online marketing landscape again last year, the insane growth of Amazon Advertising is unstoppable. Amazon is increasingly eating from the pie. A development that is only just beginning.
The Internet Marketing Trends for 2020
1. Automation, AI and machine learning
The impact of automation, AI and machine learning is a common thread through all developments. T
