Monitor your digital reputation
It's impossible to design a plan to combat a bad reputation if you don't know what people are saying about you. There are tools, both free and paid, that analyze the Internet in search of negative bulk sms germany conversations about keywords linked to the company or brand, giving rise to follow-up reports.
Find the tool that best suits your needs - and budget - and monitor your online reputation at least monthly. This will give you room to maneuver if you detect downward trends in opinion.
Get satisfactory search results
One of the reasons why a user starts to form a negative opinion of a digital business is because the searches they carry out on it do not manage to resolve their doubts or problems . Mind you, we are not saying that poor positioning harms reputation, but rather that positioning is unhelpful and has low conversion. You need to know your target and their search intention perfectly, in order to better optimize the keywords you position. Quality must prevail over quantity.
In reality, all the pieces that make up the digital structure of your business can influence its digital reputation: inadequate design, poor web usability, poorly developed content strategy, etc. This is why it is so important to have professional help in all phases of the digitalization process.
Many people associate online reputation management with occasional crises, but no. Preventive measures must also be taken . Offering a good web experience to the user, having quality products and working on customer service are key measures to maintain a good online reputation and strengthen the brand in the sector.
