You know that your ideas are great, but sometimes the buy whatsapp number list words just won’t come. You then spend hours upon hours each week to craft that perfect subject line, that enticing email, that high-converting CTA. But what if there was a way to take the guesswork out of email writing, and free up valuable time and resources in the process?
I’m honored to announce a new solution that will revolutionize your email marketing: an AI Email Generator with a native AI Subject Line Generator. Both of these solutions are powered by OpenAI’s GPT-3 technology, letting you create high-converting emails and subject lines in seconds with a push of a button.
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OpenAI took the internet by storm when they released ChatGPT, an artificial intelligence chatbot built on GPT-3. But why did we decide to implement it into GetResponse? To answer this, let’s start with understanding how this AI tool actually works.
How does ChatGPT work?
If you were following the news in the past couple of months, you have probably heard of ChatGPT by now. If you haven’t tried it yet, I encourage you to do so on OpenAI’s official website or read our blog post where we interviewed ChatGPT.
In short, it’s a long-form question-answering AI tool that answers complex questions conversationally, and many think it’s one of the most important technological advancements in recent years.
But how does it work exactly?
The large language model was pre-trained on massive amounts of information from the internet up until 2021, including sources like Reddit discussions, to help ChatGPT learn dialogue and attain a human style of responding. This process is called language modeling, and it allowed ChatGPT to develop an understanding of the structure of human language.
After pre-training, ChatGPT was fine-tuned on a specific task, such as question answering or chatbot dialogue generation. During fine-tuning, the model was trained on a smaller, task-specific dataset, allowing it to adapt its knowledge to the particular task. This involved using human feedback (a technique called Reinforcement Learning with Human Feedback) so that the AI learned what humans expected when they asked a question.
The result is a chatbot specifically trained to understand the human intent in a question and provide helpful, truthful, and harmless answers.
Putting it to the test
Did you know that ChatGPT can generate entire emails using AI technology? One great example to test the effectiveness of this technology is by asking for email subject line suggestions.
The program was trained on an unimaginably large data set, so it’s pretty good at creating catchy email subject lines. In a way, AI writing tools are better equipped to write email subject lines than us humans. It excels at analyzing vast amounts of data, extracting insights from that data, and then writing mathematically impactful email subject lines.
That’s the theory, anyway. But how do these perform in real life?
At first glance, they all seem to be in line with the best practices outlined in our Email Benchmarks Report. Still, I wanted to put these AI generated subject lines to the test, so I analyzed them with various online tools to get an idea about how effective they are in terms of conversions.
CoSchedule’s Headline Studio rated one of the AI generated subject lines at 79%.
