5, and the overall conversion has been indonesia phone number details increased to 8. Project difficulty: price display R: Due to historical reasons, the product price display is chaotic, the marketing superposition is not clear, and the non-minimum discount is calculated on the mobile phone; The entire marketing system needs to be sorted out, which is actually very difficult; : Price: ① The product does not have any promotional display of sales price and strike-through price; ② There is a promotional display of preferential prices: newcomer price/discounted price/coupon price/purchase price/multiple purchase price; Activities, promotions, discounts, and red envelopes are four elements that affect prices.
Labels are displayed; ① Add waistbands to enhance the promotion atmosphere for newcomers, brand specials, flash sales, etc.; ② Other discounts are displayed through labels, and coupons can be directly collected and purchased; Discount price calculation logic: sales price, activity price, promotional price, store coupons, platform coupons, cash coupons, virtual currency, member discounts; Follow-up: The superposition logic of coupons, as well as the calculation and deduction of members and virtual assets, are also done; Finally: The overall conversion rate of the business details page has reached 7, and the effect is very obvious; Discount display order: Prioritize the discounts that can be used directly for the product, and then display the discounts that cannot be used directly; Available discounts are sorted from large to small according to the discount strength; Unavailable discounts are sorted from low to high according to the compliance conditions; Red envelope deductions are displayed last; If there is a store’s first order coupon, it will be displayed at the top; IX.
