Want to capture more email subscribers on your website? Maybe you want to promote your upcoming webinar? Or perhaps you’d like to offer a special discount to your online store shoppers? If you’re trying to achieve any of these goals, it sounds like you need popups.
Popups are essential in marketing, despite Phone number library their reputation. The average conversion rate for a popup is around 3%. But if you’re willing to put in a little work, you can target your audience with laser-focus precision, achieving conversion rates above 5% or even 10%.
Popups are also very easy to create and manage. Once you’ve installed a line of code on your website, you fully control how and where your popup window is displayed (and don’t worry, you don’t have to write that line of code, we’ll handle that part!). Want to adjust your popup or the offer quickly? You can do that, all by yourself, without having to chat to your developer.
Sound promising? Great! In this article, I’ll show you how to create a popup that converts in five easy-to-follow steps. All of it shouldn’t take more than 30 minutes of your time. Let’s go!
If you’re looking for inspiration, you’ll benefit from reading this post listing some of the best popup examples we’ve seen on the web. And if you need a refresher, this guide explains what popups are and how they work exactly.
How to create a popup form in 5 easy steps
Pick a popup builder
Define your goal
Pick up a popup template and add your content
Choose how and to whom your popup will be shown
Preview and publish
Looking for a visual guide on how to create a popup in minutes? Click here to watch our video tutorial and get creating!
Step 1. Pick a popup builder
If you’re a marketer like me, you probably value efficiency. That’s why before you begin creating popups, I suggest that you start by finding a reliable popup builder that’ll help you run your campaigns efficiently.
While it’s possible to code your popup forms using HTML and CSS, I wouldn’t advise that you go down this path unless you’re very technical.
These days, popup form builders come with a variety of helpful features that’d be hard to implement if you were to do it yourself. Plus, many of them, including the Popup Creator from GetResponse, are completely free to use.
Inside most popup form creators, you’ll find:
Prebuilt popup form templates that help you speed up your design process
Targeting options that let you reach even the most specific audience
Editing and previewing capabilities that’ll help you ensure your popup forms look great no matter where or when they’re displayed
Integration settings that let you connect your popup tool with your preferred email marketing software or CRM
Here's what the interface of the GetResponse Popup Creator looks like
Here’s what the interface of the GetResponse Popup Creator looks like
Naturally, the above capabilities will vary between different popup form builders. You’ll want to review which tool will work for your specific use case and offer the best value for your budget.
You’ll also want to ensure your popup form creator integrates with the other tools you already use for your marketing campaigns, like your CRM or email newsletter software.
GetResponse Forms and Popups Display Rules.
There are many different ways to trigger your popup
For example, the already mentioned GetResponse Free Popup Creator integrates directly with the rest of our marketing tools and other top marketing software available on the market.
Of course, there are other great tools on the market. If you’d like to shop around, we recently reviewed these best popup software tools. These reviews will hopefully help you save time and money when picking the best tool for your needs.
Step 2. Define your goal
Once you’ve chosen your popup builder, it’s time to define the goal you want to achieve with the popup. This will help you choose the right popup form template for your needs.
Popups typically help achieve the following goals:
Collecting email signups
Promoting an offer or an event
Saving abandoned carts
If you want to collect signups for your email marketing list, you’ll want to use a popup form that includes the input fields, such as name and email address.
Email signup form pop-up.
Example of a popup you’d use to collect email signups
If you’re promoting an offer, it’s enough to have a popup window with an image, text, and a call to action (CTA) button leading to your sales page.
