In this blog post, we'll cover the basics of customer testimonials, why to use them in marketing, what benefits they have, and how to create customer testimonial videos.
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What is a customer testimonial video?
A customer testimonial is a form of social proof that uses the experience jamaica phone number list of past satisfied customers to build trust between potential customers and your business.
The customer shows his support for your product or service, because he has used it and is satisfied with it.
A testimonial can be written, audio or video. They can appear on your website and on social media, such as YouTube, LinkedIn, Facebook and others.
Understanding how to use testimonials in marketing can make a huge difference to your business and your sales.
There are many types of testimonials such as case study, quote, influencer testimonial, interview testimonial and many more.
In this article, we focus on the customer testimonial video .
Features of video testimonials
Key features of a testimonial video include
Happy customer as the main “character”
The client tells about the difficulty points he had before,
how your product or service has solved their problems, and
shows proof of the benefits.
A testimonial video can be any style you want. The key is to highlight the customer's journey with your company.
There are many different ways to create video testimonials, so pay attention to the recommendations and examples!
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Why collect video testimonials?
One of the weak points of your website may be that visitors do not convert into potential clients and actual customers. This is where testimonials come in.
Reason 1: The wisdom of crowds
As mentioned above, testimonials act as social proof, which works like magic in marketing. When visitors see that other people are happy with a brand, they are more likely to trust that brand as well.
Testimonials and other social proof-based marketing tactics, such as case studies and reviews, are much more effective than ads.
Reason 2: Emotions
The benefit of a video testimonial is that it is more powerful than a written testimonial. People love a good story, and what better way to tell stories than video?
Video allows us to see gestures, facial expressions and hear someone's voice. It has a greater emotional impact than text.
And believe it or not, rational business choices are affected by our emotions just like everything else in our lives.
Reason 3: Statistics
Statistics show that video gets more attention and converts better than text. For example:
64% of viewers are more likely to purchase after watching a video
73% of B2B companies using video in marketing report a positive return on investment
75% of executives consume work-related video content once a week
59% of executives prefer video over text
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Top Tips on Video Testimonials and How to Get Business Client Testimonials
Ask
Let's start with the obvious: You have to ask! They're not going to magically appear, and few customers would be the first to suggest it.
While you may find some unsolicited written testimonials on social media and review websites, this is not the case with videos.
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