I promise it's a good product. It's just the UI, right? But on iceland whatsapp number data e of the hardest things I've found about GA4 is that it exposes a problem that we've had for a long time, which is that analytics has never actually been that accurate. Now, we know that it's not. So if you've been presenting data to your clients or your boss as absolute fact, and now you realize that it's not actually, then you might be confused about some of those assumptions, and that's what I'm going to walk you through today.
1. I can track everyone Assumption 1: I can track everyone So the first assumption we're going to talk about is that I can track everyone. Maybe at one point in the internet age, you actually could track everyone, but now people have ad blockers. I use one, and you probably use one, too. The thing is, ad blockers prevent people from running your analytics scripts. That's what happens. Another thing to consider is Intelligent Tracking Prevention, which is a tool that Safari and Firefox browsers use.
