In the age of digital communications, following email communication guidelines is essential to ensure that your messages reach the target audience. Since Google and Yahoo are industry giants when it comes to email service providers, they are constantly updating their policies to reflect email best practices.
And this time, they have come up with a new set of rules buy special number list for senders that will be in effect from February 2024. These changes are aimed at strengthening email security and improving the overall user experience.
Why These Guidelines Are Important for Email Senders
Email remains a cost-effective way to communicate with customers, but there have always been issues with spam, phishing attacks, and other security threats due to the lack of authentication. To improve email authentication, these service providers have issued strict protocols that senders must adhere to for better email deliverability.
Creating SPF, DKIM and CNAME records
3 Important Requirements for Ensuring Email Deliverability
If you send out bulk emails (5,000 or more emails) using Google and Yahoo, make sure you complete the following checks to optimize your email marketing efforts:
Verify your email with SPF, DKIM, CNAME, and DMARC to build trust.
You should implement two email authentication methods:
Sender Domain Framework (SPF): Allows domain owners to identify mail servers that are authorized to send emails. Additionally, when an email is received, the recipient's mail server can verify the authenticity of the sender's domain.
Domain Key Identification Mail (DKIM): Using this method, you can add a digital signature to all outgoing emails. This will help your emails appear legitimate to recipients and build a good reputation.
Canonical Name (CNAME): A CNAME is a user-friendly domain name that redirects to a complex domain address.
Create SPF and DKIM records to reduce email spoofing (a technique used by spammers to send emails that appear to come from a trusted source) and phishing techniques (in which attackers send deceptive emails that trick recipients into revealing sensitive information).
Additionally, a CNAME record can help you point multiple domain names to the same IP address. This is useful if you want a specific domain to be mapped to the same location as another domain address.
Explore Now: How to Create Vtiger SPF, DKIM and CNAME Records and Build a Good Sender Reputation
Implement DMARC policy
Domain-based Message Authentication, Reporting, and Conformance (DMARC) builds on the SPF and DKIM protocols. It instructs mail servers to take appropriate action if they receive messages that do not comply with SPF and DKIM rules. DMARC is an additional layer of security that helps companies manage and protect their email.
Create a DMARC Record with Vtiger to Improve Your Email Communication Practices
One-click unsubscribe button allowing users to stop receiving incoming messages
Allow your customers to opt out of receiving emails with an unsubscribe link or button in the email header. Gmail and Yahoo have made it mandatory to highlight the unsubscribe button for promotional emails, allowing users to quickly limit incoming emails when they no longer need them.
Reduce the threshold for the number of complaints
Nobody likes spam messages flooding their inbox. According to Gmail, email senders must keep their spam complaint rate below 3%, otherwise you'll have a hard time reaching your customers' inboxes.
Therefore, email marketers must implement the necessary authentication measures to ensure effective and trustworthy communication with their customers.
