The CTA is arguably the most critical component of your landing page. This button or link serves as the final push, prompting your visitors to take action. A good CTA should stand out from the rest of the landing page content, guiding visitors clearly towards your desired action. Keep the language compelling, concise, and action-oriented, such as ‘Download Now’, ‘Get Started’, or ‘Sign Up’.
But it’s not just the language that matters – the positioning of your CTA also plays a vital role. It should be prominently displayed, easily noticeable, and should appear multiple times if your landing page is long. Color contrast, size, and whitespace around the image block the CTA button can also influence its visibility and effectiveness.
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Netflix: The streaming giant’s landing page is clean korean number whatsapp and clutter-free, with a compelling CTA: “TRY 30 DAYS FREE.” What makes this CTA stand out is the use of the word “try,” which suggests a low-commitment, risk-free experience. This is reinforced by the “cancel anytime” reminder, making the action of signing up feel even safer for potential customers.
Dropbox: Dropbox does an excellent job with their simple and direct CTA on their landing page. The button says, “Try Dropbox Business free,” which is straightforward and to the point. But what makes it more effective is the secondary text above it that reads, “Get started with a 30-day free trial.” This text makes it clear to the visitor what they should expect after clicking the button, eliminating any ambiguity and reducing anxiety about what comes next.
Evernote: Evernote’s landing page features the CTA, “Sign up for free.” It’s a simple, no-nonsense approach that speaks directly to new users. The CTA is accompanied by the secondary headline “Remember Everything,” which ties back to the product’s value proposition. By clicking the CTA, visitors are led to believe they’ll gain the ability to remember everything – a powerful incentive indeed.
In all these examples, the CTAs are clear, action-oriented, and tied to a specific benefit or value the user will receive, which is a key aspect of effective call-to-action design.
