To attract clients, the vast majority of real estate agencies use a fairly simple formula: they pay real estate portals and they provide them with leads. Each portal has a series of different products - featured properties, front page properties... but they are all based on getting visibility for your property portfolio.
In theory this sounds very nice: you have a number of suppliers from whom you buy clients, and so you can save yourself a real estate marketing strategy. Doing things this way makes your business much simpler and easier.
But there is a problem: your real estate agency is at the mercy of others .
Dependence on real estate portals
The major real estate portals are giants in Google results. They completely tunisia dial code dominate the results pages, and always appear in the main searches. For example, take a look at the results for flats in Valencia :
As you can see, you have all the portals taking turns to appear first. There is Idealista, Pisos.com, Milanuncios, Fotocasa... and the list goes on. In addition, in that search there are 4 paid results, which also belong to portals.
That's because the goal of a portal that offers houses is precisely that: to sell online visibility . And the fact that it is so difficult to position on Google is normal, because the real estate world is very, very competitive.
With your real estate website, there is no way to get a foothold in these popular search results. In fact, appearing on the first or second page of Google is practically impossible unless you invest in paid advertising.
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