Buttons to follow the company's social networks.

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Therefore, thank you pages are the first contact users have after becoming leads for a company.

Essentials of Thank You Pages
As the name suggests, one of the essential aspects of thank you pages is that they contain a thank you message. Regardless of the action the customer has taken, the brand must welcome that user. Whether it's downloading a file, subscribing to the newsletter or making a purchase.

The company should acknowledge this action, thank them, and tell the user what will bua africa whatsapp number happen next, whether they will receive an order confirmation by email or a call from the sales department, among others.

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Customers who make a purchase and receive thank you pages are the most valuable visitors. These users have already completed the transaction and may retain their interest in the brand over time.

Objectives of thank you pages
purpose of thank you pagesIn addition to meeting the expectations of the lead, the other objective of thank you pages is to provide the lead with a way to continue browsing the website. Precisely to maintain the focus of the attention of those users who have shown interest. Normally, landing pages do not have a navigation menu, so thank you pages aim to redirect users so that they continue browsing within the company's website.

In addition, thank you pages also have the objective of calling to action. That is, to finally attract leads to the brand so that they take a larger action, such as a subscription or a new purchase. In no case is it about pushing the lead to take an action and getting tired of the brand before even knowing it.

The brand can ask the lead to follow it on social media. This is a simple action that many people agree to. Or even ask the lead to share material, such as an image or video, on their own social media.

Other resources that can be incorporated into thank you pages:

Buttons to share the material on social networks.
Testimonials regarding your company or product.
Company blog subscription field.
Related articles.
Banner promoting event.
Space for feedback and comments.
Basic contact information such as email, phone number, address or social media contact information.
Quick opinion consultation on a specific issue (1 or 2 questions with immediate results).
Best examples of thank you pages
1.- Share experience
thank you pagesThe best thank you pages are those that encourage users to share the experience on social media.

It's a way to encourage customers to show off what they just bought to their friends and family. By incorporating this option into thank you pages, brands are taking advantage of users' excitement and enthusiasm about their recent purchases. There's a good chance that users will want to share a picture of what they just bought.

It should be remembered that images are one of the most shared content on social media. Precisely because they are something quick and concise that does not require much work. We only have to remember the already historic photo of Ellen de Generes at the Oscars, one of the selfies with the most interactions.

The benefit of placing social buttons is that it attracts customers to share the brand's products. In a way, the brand gets a very specific type of publicity that, in addition to being free for it, provides it with great benefits.

Visitors from social media shares are free. Visitors from Facebook or Google, on the other hand, are charged. That is, every time someone shares about the product they just bought, the brand gets free exposure. Therefore, traffic is also free.

One e-commerce site that does a great job with their thank you pages is Warby Parker. Their thank you page does a great job of getting customers to share their order. This e-commerce site even makes it easy for them to review the text they will post later.

2.- Follow social buttons
thank you pages with social networksThe next step for companies is to incorporate follow buttons on social media, on thank you pages. This involves offering buttons that encourage users to follow the brand on Facebook, Twitter, Instagram, Google +, or any other social network.