If your content is going to be long

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Harald Weinreich and Jakob Nielson conducted a study that measured 45,327 page views from 25 different users. It was discovered that, of the people analyzed, most scrolled halfway down the page to consume the content. That is, they only stopped to read less than 20% of the total content.

These findings were so consistent that a formula was created capable of finding the amount of text a user would be willing to read: between 200 and 1250 words.

As you can see from the graph, as the word count increases, the percentage of business email database uk people reading not only decreases, but also becomes more erratic in the middle of the road.

On the other hand, Josh Schwartz discovered that the more you write, the less you read.

Don't create shorter content. Make it engaging


In an analysis of all the most linked content on Moz, it was found that the most linked content had a high word count.

Although there's no way to know for sure, 20% of users are willing to link to your content if it's longer. And that's the crux of the matter.

, you need to make sure it is readable and pleasing to the eye. That's why proper landing page typography is essential.

Although landing page typography is not one of the elements that is most worked on, it plays a very important role when it comes to generating conversions.

Landing page typography is often defined as the style or appearance of the text. But it's not just about which font to use. It also includes elements that are decisive.

Typeface. It refers to the group of characters and letters that have the same design. We mistakenly refer to the typeface as a “ font ”. But it is not.
Fonts. A font is a particular style of typeface that has a specific size and weight. For example, Times New Roman bold.
Line length. Refers to the distance between the right and left margins between which the text is placed.
Leading. The space between two lines of text.
Kerning. The white space that is present between letters.
Uses of landing page typography