That's why we collect crucial lead generation statistics from multiple sources to help you make better decisions.
The article will cover:
General lead generation statistics
B2B Lead Generation Statistics
Different channels for lead generation
Personalization
Engage your leads
Interactive content
Generating leads or potential clients is difficult but very important
Let's first look at some general lead generation statistics.
lead generation general statistics
61% of marketers see lead generation as their biggest challenge.
34% of salespeople consider lead qualification to be their main challenge.
62% of B2B companies struggle with lead generation.
53% of marketers spend half or more of their budget on lead generation.
85% of B2B companies name lead generation as the most important marketing objective.
Over 40% of marketers see lack of resources as the biggest obstacle to lead generation.
Around 25% of marketers struggle with calculating conversion rates.
79% of leads never convert into sales.
Based on these facts, we can conclude that lead jordan phone number list generation is as important as it is difficult.
Companies spend a lot of resources on lead generation, and it still never seems to be enough.
Additionally, it seems that many marketers need help in efficiently measuring the success of their lead generation.
B2B Lead Generation Statistics
We know that B2B and B2C marketing are a little different .
In the B2B field, the target market is usually narrower and the sales cycle is longer.
This, of course, has its effect on the lead generation strategies that B2B marketers choose to employ.
68% of B2B marketers use strategic landing pages to convert leads.
44% of B2B content marketers use lead quality as a metric to evaluate content marketing performance. 30% use lead quantity as a metric.
Events and case studies are important B2B lead generation channels, at least before the pandemic.
65% of B2B brands lack a clear lead generation strategy and process.
73% of B2B companies that use video as part of their marketing plan report a positive ROI.
B2B lead generation statistics
Pro Tip: If you're a B2B marketer looking to increase your landing page conversion rate, check out Trustmary's lead generation widgets .
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Differences between lead generation channels
It can be difficult to choose the right channels for lead generation.
These lead generation statistics for different channels and strategies will help you determine which ones are effective.
Ultimately, the best marketing channels for you will depend on your business model, target audience, and many other factors.
