A fairly new entry into the dictionary

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leadseodata
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A fairly new entry into the dictionary

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(The result is the same for brands that are too ignorant about diversity to recognize a problem.), cultural appropriation is “the act of taking or using things from a culture that is not your own, especially without showing that you understand or respect this culture” (Cambridge Dictionary).Remember Pepsi and Kendall Jenner in (The backlash was so bad, it even has its own Wikipedia entry.) The beverage brand inserted itself into the #BlackLivesMatter movement saying it wanted to express a “global message of unity, peace and understanding.

” The ad showed Kendall walking through a protest to give taiwan landline number a Pepsi to a police officer who opens and drinks it to the cheers of the protesters.But Pepsi isn’t known for its social consciousness and the idea that drinking a Pepsi could solve the conflict was absurd to many. The lesson? Make sure your content reflects a sincere commitment to diversity but in a way that’s organic for your brand and your audience.Open up the thinkingDiversity and inclusion are important. But they can’t be incorporated into your content marketing with a checklist or an image.

They require embracing the opportunity to think differently and genuinely valuing the inclusion of diverse voices in your content marketing.It’s a never-ending opportunity to do good for your audience and your business.Cover image by Joseph Kalinowski/Content Marketing InstituteAnn GynnAnn GynnAnn Gynn lives up to her high school nickname (Editor Ann) as an editorial consultant for the Content Marketing Institute. As the founder of G Force Communication, Ann regularly combines words and strategy for BB, BC, and nonprofits. Former college adjunct faculty, Ann also helps train professionals in content so they can do it themselves.
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