landing page example

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The solution is to attract visitors through valuable content. Create a landing page where you attract users with your content based on the conversion moment they are in. Useful content will improve the user experience of all the visitors you receive.

3.- Not having a clear call to action
call-to-action-infographic

Many landing page usability errors refer to calls to action. Your landing page is your business owner database best showcase and a small error can be vital to increase or decrease your conversion rate. It is very common when designing a landing page to not make the call to action clear.

Creating a poor or unclear call-to-action button can prevent a good user experience. That's why your call-to-action needs to be as non-intrusive and non-aggressive as possible. Although, as the name suggests, it should grab the visitor's attention.

You need to be subtle but attractive. And create extra value with your call to action. A value that makes you unique to the users who visit you. This is the way to obtain and ensure conversions.

4.- Your content may be too poor

The design elements of your landing page are just as important as the quality of your content. What attracts is what you tell and how you tell it. Otherwise, you risk having your bounce rate skyrocket. If you don't exceed user expectations, it means you're not offering them a good experience, one of the worst usability mistakes on a landing page.

The content of your landing page has to impact visitors. It shows your brand's personality and offers useful, quality content. Work on what you write and the content you use for your landing page. This may be the solution to avoid poor usability of your website.

A good example of a landing page is this one from Teambit . This is a human resources software that has used animal cartoons to explain how they work. A great idea to streamline a process that can be a bit difficult to explain.

5.- Landing pages without a specific objective
infographic usability

One of the biggest usability mistakes on a landing page is not making the purpose of your website clear from the start. Can you tell the theme of your landing page at a quick glance? The message needs to be clear from the start to attract the right kind of traffic you're looking for.

Don't create one landing page with different objectives. It's better to create several individual ones. Instead of having a landing page that collects users' email addresses, displays information about new products and services, and promotes your brand, create one for each objective.

Being as specific as possible will help you increase your conversions. If you offer different services, create specialized landing pages for each service. If, for example, you are a language school and you offer classes in English, French and German, it is advisable to have a landing page for each language. This way, you will attract the audience that is interested in a specific language.

Design a landing page tailored to the interests of each user and eliminate any superfluous information that could be overwhelming for your visitor. Your landing page should always have a specific objective.

Some more tips for creating the perfect landing page
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