spontaneityFirst, consider the parameters

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commenting, or augmented reality that might require integrating third-party tools?Will your intended conversation involve detailed explanations, touch on sensitive issues, or communicate concepts that might require your audience to take time to process the information before responding?Constructing your video conversationOnce you know whether you’ll stream live or prerecord, there’s one more creative decision to make before producing your video experience: Should you meticulously script your message in advance or allow for a more casual, responsive, and unstructured conversation to unfold?Scripting vs.

of your delivery platform – your website, social media switzerland number channel like YouTube or Facebook, virtual event, etc. Then consider a few more key factors to determine whether you’ll take full command of the conversation, commit to an improvisational experience, or strike a balance between the two content creation extremes:What kind of information will be shared?What is your marketing purpose?How much control do you (and your presenter) need to have over the message?How tolerant will your brand stakeholders be if the experience doesn’t turn out exactly as planned?For example, marketers in health care, financial, legal, or other regulated industries may want to stick to prewritten and preapproved scripts, while startups and established brands in retail, entertainment, tech, and media might have room to improvise.

Content Marketing Certification | Get the Building Blocks for Your StrategyLearn MoreSkip to contentContent Marketing InstituteAdvertiseContact UsSubscribeSearchSearch...StoriesResourcesTopicsResearch InsightsTraining & EducationEventsCan You Break Rules in the Right Way? [The Weekly Wrap]by Robert Rose| Published: May , | Trends and ResearchListen to the Weekly Wrap here or subscribe on Apple Podcasts or Stitcher. If you enjoy the show, please take a moment to rate it or post a review.And that’s a wrap of the week ending May , This week I’m wondering whether rules are made to be broken.