The psychology behind discounts

[Shakil1984]

Improve cart value
Boost retention rates
Gain momentum for new product launches
Better track attribution
Bring several other benefits
In fact, personalized discounts affect 52% of the decisions that consumers make when it’s time to hit the “buy” button.

Let’s examine why discount pricing works so well in the first place.

Shortcuts
The potential dangers of discounting
10 types of discounts
12 tactics to make discounts work better
4 tips to compete against discount pricing
How to measure the effectiveness of your discount pricing strategy
The psychology behind discounts
There are multiple psychological factors france email list that explain why discount pricing strategies are so effective.

So let’s learn more about them!

1. Make shoppers smarter
When customers get a “great deal,” they tend to celebrate that they were resourceful and slick—it’s almost like beating the system.

Hence, those who got a huge discount on a product or service will feel smarter than others who paid the full amount.