A/B testing pop-up offer
After comparing the two variants against each other for 40 days, they saw that 15% more visitors signed up for the second version (10% off) compared to the first one.
It was clearly the winner.
4. Test the look of your popup
Zooshoo has been using OptiMonk for several years now, and they always try to keep their popup campaigns fresh, try new versions, and A/B test variants.
In this case, they wanted to iran email list compare two different looks of a subscription popup with the same offer (20% off).
Let’s check out the first, which had a yellow color scheme:
ZooShoo popup a/b testing
And here’s the second, which had a red color scheme:
ZooShoo popup a/b testing
Though both versions had great results, at the end of the day, the yellow look was the winner.
How to A/B test OptiMonk popups
Ok…so you’re ready to start A/B testing using OptiMonk, but you’re not quite sure how to begin. No problem! I’ll share a step-by-step guide to get you started.