7. Optimize the checkout process

[Shakil1984]

This CRO test resulted in a 16% increase in orders.

Crown & Paw homepage headline test ideas
6. Live chat
Another CRO test you could try is adding a live chat option to your ecommerce store. This helps make the customers feel welcomed and supported.

They’ll feel that they can easily get answers to their queries and questions, which makes a huge difference.

For instance, a simple message, “Welcome to our ecommerce website! I’ll be your shopping guide and assistant for today!” can grab the instant attention of the customers and make them want to explore more and ask questions.

This way, you add a personal italy email list touch to the customer experience, which helps drive conversions and sales.

However, when adding a live chat option, you must also ensure that the messages don’t keep popping up on customers’ screens, otherwise, they could get irritated… turning a good tactic into a mistake!

Here’s an example of a Live Chat option that you might add:

live chat

Statistics reveal that almost 60% of customers abandon their shopping carts at checkout.

And 18% of customers abandon their shopping cart simply because they find the checkout process too complicated.