What are leads and how to attract them? | Digital Marketing Agency in Barcelona Tresbombillas
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You've probably heard about how important leads are for a website. If you're still not sure what they are and what they're for, we at the Tresbombillas Marketing Agency in Mataró want to explain it to you. To help you better understand the concept, we'll start by differentiating between visitors, leads, and qualified leads.
What are Visitors, Leads and Qualified Leads?
To begin with, we must take into account that they are people, who are differentiated according to their level of interest in our product or service. Depending on the data we have about them, they are called in one way or another. Calling them in different ways helps us to identify at what stage they are in the process of a possible purchase.
Visitors: These are people who have accessed the website, either through an advertisement on social networks, a search result, etc. If we have created a good segmentation of the ads (whether search, display or social networks), that person who has entered the website will be interested in our services or products. At that time, if they only look at the website and leave it, they will still be a visitor for us. But if they are interested in a service or product and give us their contact information, they will become a Lead.
How to transform a visitor into a lead?
To transform a visitor into a lead, you need to know what that vp maintenance email lists visitor's interests are. This way, you can offer them an incentive that they can't refuse. Once you know what their interests are, you can think about what to offer them to make them agree to give you their data. To achieve greater success in converting visitors into leads, here are some tips:
Create quality content: create content based on the tastes and concerns of your visitors. This way, you can offer them solutions that catch their attention. And they can continue visiting your blog, downloading your content or signing up for your newsletter.
Create a landing page: have a landing page where visitors who come from social networks or other places where you promote yourself land. This should fit your brand design, explain the solutions you provide and even offer an incentive to motivate the user to provide data. In this article, we will review how it works, what features it should have and some tips to improve the conversion of visitors to leads.
Let's imagine that we have achieved the transformation of visitor to lead, now we need to know what it is and what types there are.
What is a Lead?
A lead is a visitor who is interested in our content and has agreed to leave us their contact details. They therefore become part of our company's database. This will allow us to continue offering them relevant information about our products and services.
We find three types of Leads:
Leads: as just explained, this is a visitor who has agreed to leave their data. The peculiarity of this type of lead is that it is still far from the purchase action. It is still in the first phase of the sales funnel or TOFU (Top of the funnel).
MQL (Marketing Qualified Lead): these types of users have already demonstrated their interest in your content, services or products several times. Therefore, they are already in a more advanced phase of the sales funnel, the MOFU (Middle of the funnel) phase.
At this point, it is very important to analyze them to determine what type of content they like the most and what services or products may interest them, creating a personalized marketing strategy and managing to convert them into SQL.
SQL (Sales Qualified Lead): these users are MQL who are already interested in your services or products, they are in a phase very close to the purchase called BOFU (Bottom of the funnel). The sales team has enough information to offer you a highly personalized offer (a sample, a demo, etc.) and to convert you into a client.
We hope that this information has been useful to you. If you need to convert your visitors into leads and you don't know how to do it, contact us, we will be happy to help you.
