How to create an eBook in B2B: Steps, tools and resources

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An eBook is a book in digital format that the user can download for free or in exchange for a transaction or payment. How to create an eBook? What tools are essential? You will learn all that in this article and much more.

Content Marketing is a strategy that consists of creating, publishing and distributing content that is relevant to our target audience or buyer persona. It does so in a non-intrusive way using different content formats that guide the user through each of the phases of the Marketing Funnel, whether TOFU , MOFU or BOFU.

To achieve this connection with the audience, content marketing uses different formats. Among them: infographics, SEO-optimized blogs , webinars, video tutorials, templates, downloadable checklists and eBooks. The latter is one of the most used in B2B marketing . Do you want to know why? Keep reading!

What is an eBook?
As we said at the beginning, an eBook is an electronic book that is created with a purpose. Its objective is to provide the user with original and quality content on a specific topic. Therefore, the topic contained in the eBook must be of interest to the user and must be addressed in depth. One way to present it is as an extension or complement to an article on the web, a kind of prize.

According to a study conducted by We Are Content , 77% of respondents believe that content marketing improves audience engagement . In addition, half of respondents say that eBooks are their preferred strategy for generating leads.

How is an eBook offered to the user?
The eBook is crucial when it comes to getting leads. Through this format we can make a user who read a blog on our website advance in the conversion funnel . How? In order for the user to download the eBook, either for free or by paying a fee, they must leave their contact information in a form that we will integrate into our website. This immediately allows us to identify that user and, eventually, contact them to offer them more content such as a newsletter or invite them to participate in a webinar.


Source: Digitals
Below, discover the 10 essential steps to creating a results-driven eBook for a B2B audience.

How to create an eBook in 10 steps
1. First of all, define the objectives of the eBook
This is where the magic starts to happen. This is where you answer the main question for creating an eBook: Why do you want to create an eBook? If you don't have the answer to that question yet, then maybe it's not time to create this content format yet. The most important thing about creating an eBook is that it has a clearly defined objective so as not to waste resources and time.

Some guiding questions that can help you answer the main question:
What are you going to talk about?
Who are you going to address the eBook to?
What other eBooks exist on this topic and what results have they had?
What would be a user's next step after downloading your eBook?
2. Organize what the content structure will be
How long will the eBook take? This question should be answered perfectly in the first stage. Once we have organized what the content structure will be when creating an eBook, we also know the estimated length it will have.

A good eBook should have between 20 and 40 pages. Although this extension is one of the most used nowadays, we must take care that it does not seem too short or long to the reader. In other words, it is important to know how to limit the topic to the extension or another option is to break down the topic into several different eBooks. There is also another category of eBooks that ranges from 41 to 100 pages. This extension is used in more professional eBooks that have more data and statistics, such as reports.