The Importance of Monitoring the Free Electoral Political Campaign on the Radio for the 2024 Elections

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This year we will have municipal elections and candidates for mayors and city councilors from all over Brazil are already preparing to take their message to voters through political-electoral propaganda. Free broadcasting on radio and television begins on August 16.

In a scenario where communication needs to be precise and direct, radio continues to be a vital tool. With broad penetration across all classes and social levels, radio allows candidates to reach a broad and diverse audience. However, ensuring that messages are conveyed as planned and in accordance with the rules of the Superior Electoral Court is a challenge.

The Role of Audiency in Electoral Campaigns
Audiency offers political parties and candidates an innovative platform to monitor and manage their radio campaign campaigns. Founded in 2020 in Florianópolis, Audiency quickly established itself as uk phone number list a leader in radio advertising monitoring. Using cutting-edge technology, it distributes, collects, processes and makes available real-time data from more than 7,000 radio stations in Brazil and 18 countries. This constant monitoring is crucial for electoral campaigns, as it allows candidates and their teams to accurately monitor the execution of their insertions. Whether they are paid insertions, with appropriate content and respecting electoral law, or free political advertising, provided for by law during a specific period leading up to the election date and with a time and schedule defined for each party or coalition.

Real-time monitoring
Audiency's system captures continuous audio from radio stations and identifies specific advertisers' broadcasts, whether it's a company advertisement or an electoral program. This capture is done 24 hours a day. The data collected is included in detailed reports that include information such as the date, time and broadcaster of each broadcast, allowing for a complete and transparent survey.

Benefits of monitoring for candidates and political parties
Transparency and reliability: With Audiency’s detailed reporting, candidates can be confident that their messages are being delivered in accordance with election laws. This is crucial to maintaining campaign integrity and ensuring voters are receiving the correct information.
Correction of Inconsistencies (failures): If an insertion is not broadcast as planned, the Audiency team contacts the broadcaster to request compensation. This ensures the candidate's right to have their program or insertion broadcast without the space allocated to them being wasted.
Operational efficiency: Audiency monitoring reduces the workload for candidate marketing teams by eliminating the need to manually track campaign execution. This allows teams to focus on other important campaign strategies.
Success story and expectations for 2024
In 2022, Audiency was hired to monitor the insertion of spots in Jair Messias Bolsonaro's presidential campaign, standing out for the accuracy and effectiveness of the service. All reports were approved without objection, demonstrating the reliability and quality of the monitoring offered.

For the 2024 municipal elections, the expectation is that more and more candidates will adopt this service, recognizing the value of radio and the need for rigorous checking of insertions. With Audiency, candidates will have the guarantee that their electoral messages are being transmitted, reaching the desired audience and optimizing the impact of their campaigns.

Conclusion
Active and strategic radio engagement is essential for any electoral campaign. For 2024, Audiency is positioning itself as an essential partner, helping to transform data into strategic decisions and successful campaigns. If you are a candidate or part of a campaign team, contact us to learn more about how we can help maximize the reach and effectiveness of your electoral messages on radio.