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We’re all about high conversion rates here, are you feeling it? Strong Presence on Review Sites: Having a strong presence on review sites is another way to engage active users and attract new customers. For example, if a user searches for Leafeeder on Capterra, there’s a good chance they already know what we offer and are in the consideration stage of the sales cycle. Key trends including the rise of automation, personalized experiences, and a focus on sustainability will be critical to improving sales strategies and driving growth. Here are the key B2B sales trends to watch in 2025. 1. Rise of automation. More businesses will implement automated sales processes, using artificial intelligence and machine learning to streamline lead generation, nurturing, and tracking, increasing efficiency, and reducing manual tasks."