How to create an effective email marketing strategy?

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Whether you are a marketing expert or someone looking to train in this field in a quality Marketing Master's in Madrid , you should know that email marketing has a series of unshakable foundations. If you want a strategy that really works, you must apply the following points step by step:

Know your audience and segment it – Email allows for absolute personalization of content. Study your audience, segment it and design the most appropriate content for each segment. This way, you will make changsha mobile phone numbers database them feel much more attracted to what you are offering them.
Attractive and responsive design – There is nothing worse than visiting a website or email that does not adapt well to your phone. The design must be fully responsive and designed for all types of devices. Of course, it must also be attractive.

Use images, play with colors and do not over-saturate.
Persuasive subject line – The main barrier between being read or not is a click. To break it, you must create a subject line that draws the user’s attention. Take advantage of segmentation and the interests of each type of audience to design short, concise and engaging subject lines.
Valuable content – ​​Of course, after attracting the user, you have to give them something that makes them feel that their time is valued. Avoid empty content,.

Give interesting information and take advantage of the opportunity to launch offers or content that fit the user’s needs or preferences.
Effective CTAs – If you want a good conversion rate, there is one last point to complete: the call to action. To do this, it is best to use buttons that stand out from the content and, above all, that are short and clear. Use verbs, address the reader directly and be brief.