Planning
Planning is the first step in managing the digital content lifecycle. It involves defining the goals of the content, identifying the target audience, and determining the type of content that will be created. Planning also involves defining the content distribution strategy, including the channels that will be used to actively publish, promote, and maintain the content.
Creation
Content creation is the process of developing the content itself. This vp security email lists can include research, writing, graphic design, video production, and audio recording. It is important that the content is relevant and of high quality to ensure audience engagement.
Publication
Once you’ve created your content, it’s time to publish it to the channels you selected during the planning phase. This could include your website, blog, social media, email marketing, or other channels. It’s important to remember that each channel may have different requirements in terms of format, length, and content, so it’s essential to tailor your content to the needs of each channel.
This is an important point, if we take the use of images in different channels as an example, it results in the generation of different sizes for each type of channel, such as e-commerce, social networks, websites, institutional materials, etc. With a single image, several versions are generated, which takes up space in network or cloud directories, not to mention the countless folders that are created.
Tools like Huntag help to optimize this process, as they have “image editing” features , that is, with a single original image, they generate several other sizes automatically , which increases productivity and optimizes time .
Distribution
Content distribution involves promoting content across multiple channels to reach your target audience. This can include promoting content on social media, email marketing campaigns, online advertising, and more. It’s important to measure how your content performs across each channel and adjust your distribution strategy if necessary.
Update
Over time, content can become outdated or inaccurate, so it’s important to update your content regularly to keep it relevant and accurate. This may include updates to text, images, videos, links, and other content elements. It’s important to monitor the performance of your updated content and make additional adjustments if necessary.
How can content lifecycle management help marketing and communications teams?
Content lifecycle management can help marketing and communications teams in a number of ways. Here are some of the main benefits:
Better planning and organization: With content lifecycle management, marketing and communications teams can plan and organize their projects more strategically. This includes setting deadlines, establishing clear goals, and identifying which types of content are most relevant to achieving certain objectives.
Greater efficiency in content creation: With a more strategic and organized approach, you can create content more efficiently. This includes leveraging existing content, reusing it or adapting it for different communication channels, optimizing the time and resources available.
Improved quality control: Content lifecycle management allows teams to control content quality from the beginning of the process. This includes reviews and approvals, as well as implementing brand guidelines and standards, ensuring that content is consistent and aligned with the company’s identity.
Increased ROI: Teams can more accurately measure the performance of their campaigns. This includes evaluating metrics like conversion rate, engagement, and lead generation, allowing teams to optimize their content strategies to increase return on investment (ROI).
Improved collaboration and communication: By promoting collaboration and communication between different teams and departments. This includes sharing information and resources, as well as creating a clear feedback and review process, allowing teams to work more seamlessly and effectively.
How can a Digital Asset Management tool help?
A Digital Asset Management (DAM) tool can help by providing a centralized location to store and manage all of your digital assets, including images, videos, documents, and other file types. With a DAM tool, you can establish data retention policies and schedule automatic deletion of content that has reached its expiration date, keeping control of what gets kept and for how long.
Additionally, a DAM tool allows users to easily search for archived content, filtering by metadata, tags, keywords, or any other relevant search criteria. This can save time and effort in locating old content for reference or internal reuse purposes.
Another advantage of the DAM tool is the ability to manage access permissions, allowing only authorized users to access archived content. This is important to ensure the security and protection of confidential or strategic information.
A DAM tool can be an effective solution for archiving digital content, providing a centralized, secure, and accessible location to store and manage digital assets, as well as enabling easy search and management of access permissions.
The best DAM tools also have an approval workflow, which facilitates the closing of the entire content production cycle, centralizing the entire process in a single place, from creation, validation, approval and efficient storage.
