How tech companies increase email opens

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Article updated 8 months ago by NewsMDirector
matters-mediamrkt-headerWhat should email subject lines be like to increase email openings? The main problem with an email is that in order to convince with internal content, design or colours, the user must first open it. That is why it is essential to take advantage of the potential of a good subject line . Subject lines that get a lot of openings are those that the user sees and opens, that appeal to the feelings of the customers and invite them to enjoy the content you send.

Here are 7 types of subject lines to increase email openings that you should implement right now. These are real examples that companies from various technology sectors have used to achieve successful email marketing vietnam whatsapp number data campaigns.

TABLE OF CONTENTS
1.- Discounts
2.- Special occasions
3.- Special editions
4.- Changes in conditions
5.- Promises to improve your purchases
6.- Improvements in contracted services
7.- New subject lines to increase email openings
1.- Discounts


Subjects to increase email openings: Sicos

Discounts are a type of email subject line that causes a one-time increase in openings in many email marketing campaigns. Customers who receive an email with a discount, as in the Sicos example, usually feel the sense of urgency that comes with something that is fleeting or will last a short time, which increases their desire to buy.

In addition to the message's sense of urgency, the discount itself is an important incentive to open the message . The discount is perceived as a unique opportunity to consume something, an occasion that cannot be missed, a unique moment to be able to buy a product under conditions that will not be repeated.

Discounts help make a product attractive and allow users to decide whether to open the message to see if they are interested in the offer or not.

2.- Special occasions


Subject lines to increase email openings : MediaMarkt

Valentine's Day, Black Friday and Christmas are times when customers' desire to buy increases . Media Markt and other companies selling technology products take advantage of these dates to launch special campaigns.

Because an email must convince without knowing its content, the subject line must be engaging . Humour, a resource that Media Markt frequently uses, is a good way to attract the customer to open the message.

Although it is not recommended to use capital letters, a controlled and measured use of them can be useful. Emphasizing the word “technology” in capital letters, and between exclamation marks, makes the client’s eyes go directly to that word as soon as they open the email inbox. A vital first step in deciding to open the message.

Using simple resources such as humor or capital letters to highlight a word is a good strategy if you want to write good subject lines to increase email openings .

3.- Special editions