Written by Antonio Papini

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Google Dataset Search: How to Use It for SEO
Last updated: April 6, 19
Reading time 4 minutes
Photo by Antonio Papini
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In September 2018, Google launched the Dataset Search tool , an engine that focuses on providing results from hard data sources (searches, reports, graphs, tables and more) more efficiently than what Google Search currently offers.

Table of Contents
Using Google Dataset Search as a Research Tool
Google Dataset Search aims to solve search problems.
Using Google Dataset Search to Increase Visibility
The service, as Google says, promises easy access to the Internet's wealth of data, because as Google's Natasha Noy reminds us, "scientists, data journalists, data geeks, or anyone else can find the data needed for their work and their stories, or simply to satisfy their intellectual curiosity."

For all SEOs , scientists, data journalists or simply to consumer fax satisfy their intellectual curiosity, having a “privileged” access to an inexhaustible source of data certainly has an equally infinite potential to be exploited as a new research tool to create informative, reliable and useful content.

Using Google Dataset Search as a Research Tool
As a journalist and/or SEO copywriter who has been using Google since the first day it was born, I know that finding statistics and useful information on search engines is not always easy, let alone searching for data or technical information.

The difficulty is not so much in finding the sources, but in understanding their veracity, because often the less recent data or information is better than the more recent one.

Access to the internet and media has exploded in recent years, and so it makes sense that content published months or years earlier has had plenty of time to gain authority and traffic.