5 tips for creating display retargeting campaigns

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Article updated 3 years ago by NewsMDirector
Cross-Channel Marketing: display retargeting campaigns

The latest research indicates that 80% of companies that use retargeting focus on display retargeting campaigns . However, Cross-Channel Marketing retargeting strategies often fall into the error of not being aligned and trying to achieve different objectives for each of the channels .

If you want your display retargeting campaigns to meet the established objectives, cyprus whatsapp phone numbers it is important that you take into account the following 5 tips:

TABLE OF CONTENTS
1.- Offer relevant content in ads and landing pages
2.- Optimize the frequency of the ads
3.- Take care of the creatives of your display retargeting campaigns
4.- Don't measure success by the clicks you get
5.- Filter out visitors who don't spend enough time on your landing pages
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1.- Offer relevant content in ads and landing pages
The content of your display retargeting campaign ads must be interesting to the user. There is no point in showing them products that they have already purchased or that they are not interested in, as this will have a counterproductive effect.

To achieve this, an interesting strategy is to create personalized ads and landing pages based on the specific products that each user has visited . In this way, with dynamic and segmented ads, you can prevent them from being shown to users who have already purchased your product while maximizing conversions by not exposing them to standard ads.

2.- Optimize the frequency of the ads
One strategy you should use to make your display retargeting campaigns effective is to set frequency caps on the ads you serve to each of the users who have visited your landing pages and left without converting.

Harassing your users with a very high frequency of ads can have the opposite effect to what you are looking for.

3.- Take care of the creatives of your display retargeting campaigns
Creatives are one of the essential elements in any Cross-Channel Marketing strategy. In display retargeting campaigns, this is a relevant factor that is not usually adequately taken care of.

Maintaining consistency with the company's corporate image is no obstacle to exploiting the advantages of digital creativity . In addition, in order for your ads and landing pages to adapt perfectly to all devices, you must take care of the technical aspects that will ensure that all the elements fulfill their function.

4.- Don't measure success by the clicks you get
One of the worst mistakes made in display retargeting campaigns is measuring the success of the campaign solely and exclusively by the clicks it receives. In this type of campaign, a click does not equal a conversion, the true indicator of success .

Every display retargeting campaign should be focused on achieving conversions. Remember that these are users who have already visited your landing pages and are likely to be more prepared to become customers if you manage to attract them in the right way.

5.- Filter out visitors who don't spend enough time on your landing pages
One of the factors that can make the difference between a conversion and being considered spam is knowing whether the user who visited your landing page was really interested in your offer.

It is not easy to know this information, but you can find out interesting approximations based on your users' behavior. It is likely that a visitor who spends a certain amount of time on a page or looks at several menu options is really interested in what you offer.

Creating display retargeting campaigns that only show ads to visitors who have performed a certain behavior on your landing pages is an opportunity to increase conversions .



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